Upsite strengthens its management with a new CEO and Co-founder

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Upsite strengthens its leadership team with a prominent name from the Danish tech scene. Anne Larsen, former Director at Planday, joins as the new CEO and co-founder to drive the next phase of growth and commercialization in the company.
Upsite delivers data and insights that help property owners and managers optimize the operation, maintenance, energy, and climate adaptation of properties - a rapidly evolving area where accurate data and efficient operations are key to a more sustainable real estate industry.
Anne brings more than 10 years of experience from tech and SaaS companies such as Trustpilot, Telenor, and most recently Planday, where she led Revenue Operations and was responsible for ensuring synergy between marketing, sales, and customer success. With solid experience and the ability to generate growth through data-driven decisions, business model scaling, and a strong culture of collaboration, she is looking forward to starting a new chapter together with Upsite.

I am passionate about creating solutions that put the customer first while driving business and innovation forward. Upsite has huge potential in a market where digitalization and sustainability merge - and I look forward to taking the company further on that journey, says Anne Larsen.
Founder Søren Schødt, who has held the role of CEO until now, continues as Founder and owner, but hands over the daily management to Anne Larsen:
Leading a company requires many priorities, and with Anne on board, we get an experienced and decisive leader who can accelerate Upsite's commercial development. Her energy and strong SaaS experience make her the perfect match for both the company and the team, says Søren Schødt.
Upsite stands at an important turning point. We have the product, the customers, and the timing. With Anne at the helm, we are putting full force into growth and international scaling, concludes Søren Schødt.