PROARK
PROARK optimizes their real estate portfolio with Upsite, ensuring structure, efficiency, and long-term planning

PROARK creates clarity and efficiency in property management with Upsite
Since its founding in 1987 – back then under the name Ejendomsinvest – PROARK has specialized in real estate investments and property management, both for external clients and their own portfolio, which encompasses everything from hotels to residential and commercial properties.
With a real estate portfolio of over 50 properties in Denmark and selected European countries, it is crucial for PROARK to stay on top of operations and maintenance. This requires structure and a systematic approach. For Frederik Aastrup Rasmussen, who was hired as Operations Manager with responsibility for the entire property portfolio, the need was clear: an intuitive and user-friendly system that could provide an overview without requiring a long implementation period. The choice fell on Upsite.

Photo:
PROARK
I knew very well that my time was limited, so I couldn't just sit down and focus exclusively on this. For me, it's very much about the expression and simplicity, and I was actually quite captured by Upsite's design. It aligns very well with what we wanted
Frederik Aastrup Rasmussen explains regarding the thoughts that influenced the choice of a digital platform.
From data clean-up to strategic planning
During the implementation of Upsite, the first step was to collect and structure property data. Frederik Aastrup Rasmussen reviewed the properties one by one and prepared maintenance plans based on the collected data.
It is only this year, now that the majority of the portfolio has been reviewed, that we are starting to select tasks for planning. Last year was largely spent gathering data, and naturally, that will also be the case this year – it simply takes time
says Frederik Aastrup Rasmussen, adding that he now uses the system several times a month, corresponding to approximately one week of work in total.
The digital transformation not only optimizes operations, but also makes it easier to share key knowledge internally, plan budgets, and formulate long-term strategies.
The work we are doing now will save us time in the long run. It has already made budget planning for this year far more manageable, because I now have a clear overview of what we are facing.
he elaborates.

Photo:
PROARK
A structured approach to maintenance plans
Upsite is built with a structural engineering foundation and is based on the standardized 20-point plan for preparing maintenance plans, which can be adapted as needed. For Frederik Aastrup Rasmussen, this made the implementation intuitive and eased the task of systematizing maintenance tasks.
Upsite not only helps collect and structure property data, but also offers templates, flexible solutions, and suggestions for budget items and building descriptions. One feature Frederik has particularly benefited from is the chatbot, which can assist with structural engineering questions and drafting text.
Upsite is clear and straightforward, and I really like the template setup. I especially use the chatbot to develop my own templates and descriptions, ensuring a standardized way of working across the organization. It makes it easier to transfer knowledge and ensures the system doesn't rely solely on me – but becomes a tool the entire company can use,
he shares.

Photo:
PROARK
A partnership with an eye to the future
The choice of Upsite was not only about the features the platform offers today, but also about future development opportunities.
I have worked a lot with similar systems and quickly saw that Upsite could deliver what I wanted – a simple and intuitive approach. The fact that there has simultaneously been development in the right direction, especially within energy, is only an advantage,
says Frederik Aastrup Rasmussen.
It appealed to me that we could be part of Upsite's journey – and be able to help influence the development. That certainly played a role in our decision
Frederik Aastrup Rasmussen concludes.